It’s difficult to implement a genuine B2B client engagement project that really hits home and makes a mark on your clients and potential customers. Email fatigue, ignored LinkedIn messages, and an inertia about your next marketing campaign can all have an impact on your business. The World Cup is the biggest sporting event on the planet and a World Cup predictor game provides you with the perfect ice breaker to connect with customers. Use a World Cup Predictor league to build relationships with clients in an organic, non-invasive way.
Why corporate sports predictors drive B2B engagement
Corporate sports like a World Cup predictor league drive engagement by combining gamification and branding with a shared global experience. The eyes of the world are on the World Cup, so it brings a great chance for you to engage with your clients.
The power of gamification in marketing
Friendly competition is an easy way to increase daily brand touchpoints with your clients without it feeling too sales-heavy. It’s a way to engage and chat about something that is fun and competitive and has nothing to do with your products and services. Your branding is on show the whole time though.
Levelling the playing field
A World Cup brings everyone together, whether they love football, have a passing interest in it, or don’t know anything about the sport at all. A friendly competition levels the playing field, as a fully-informed educated guess or a complete stab in the dark has equal chance of being correct! A predictor league creates a neutral, fun environment to play for interns and junior administrators to executives and company owners.
Finding ways to engage with customers in a relatable, non-pushy way is important in the modern world. A World Cup predictor is a fantastic way to leverage good business relationships from the biggest sporting event on the planet this summer.
How to launch a client-facing World Cup predictor
Finding a platform that is simple to set-up, provides you with customisable branding options, and real-time data and stats is the best way to put your company front and centre in a non-invasive way during the World Cup.
- Choose a white-label platform
It’s important to have seamless branding when putting together a football predictor league. Find a platform that allows you to use your company logo, brand colours, and even custom URL to ensure that your clients see your branding whenever they play.
- Invite clients with an engaging hook
Write an engaging email invitation that hooks in your clients and implores them to join your football prediction league. Make sure it’s not generic, instead a personalised touch that comes directly from account managers who have already made that initial connection.
- Set meaningful prizes
Think about perks and prizes for within the tournament at certain milestones (at the end of the group stages for example) and as a big prize winner at the very end. Think about branded gifts that relate to your industry or a lunch/VIP prize for the overall winner.
- Keep the ‘banter’ flowing
The game is just for fun, a vehicle that provides you with a soft branding approach to stay in touch with your clients every day. Think about how to craft engaging copy with emails every morning and have ‘banter’ with your clients about the competition.
It’s easy to set things up and find a fun, engaging way to connect with your clients. Find a platform that works well for you, with white-label branding options, simple set-up and management, and live stats and leaderboard to keep things active and the banter flowing. The World Cup will be entertaining, and a football predictor is the perfect way to engage during it.